Tom Poole
Colorist at Final Cut
New York, 美国
标题Al Horford
广告公司
广告战役 2015 March Madness Animated, Baby!
广告主 NBA
品牌 NBA
首次发布日期 2015 / 3
行业领域 运动队、体育活动
广告口号 The Dance Never Ends
剧情简介 The NBA is putting a whole new spin on throwback jerseys.
哲学 The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. 
It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues.
The spots don't show the pros giving up wads of cash as they return to the NCAA, though. 
媒体类别 电视
长度
后期制作
Color Grade (Animation)
Conform
Audio Post
Managing Partner
执行制片
Director of Broadcast Production
首席创意官
制片
执行创意总监
Senior Creative
执行制片
Studio Director
Chief Executive Officer (CEO)
Senior Creative
制片
Senior Producer
执行制片
Engineers (Mix)
执行制片
Senior Creative
Senior Vice President, Group Account Director
Chief Strategy Officer
Head of Brand Strategy
Strategist
Strategist
Associate Producer
Business Affairs Manager
客户主管
Senior Project Manager
创意总监
制片
Production Assistant
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Design
动画
Design
动画
动画
动画
动画
动画
动画
动画
动画
剪辑师
Assistant Editor
Colorist
Assistant Colorist
Colorist
Engineers (Mix)
Mix Assistant
Voiceovers
Composer
Music Sound Design
制作公司
制作公司
Color Grade (NBA footage)

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