Minnesota State Lottery - "Slacker"

Colle + McVoy

Colle + McVoy Minneapolis, 美国

7077

品牌: Minnesota State Lottery
国家: 美国

广告主: Minnesota State Lottery

标题	Slacker
广告公司	Colle + McVoy
广告战役	Print-N-PLAY - MN State Lottery
广告主	Minnesota State Lottery
品牌	Minnesota State Lottery
Posted	10月 2008
产品	Print-N-PLAY
行业领域	博彩与赌博
广告口号	Make The Excitement Last Longer
剧情简介	The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
哲学	"Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
结果	The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message.
媒体类别	电视
长度	30 seconds
市场	美国
Colorist	Pixel Farm
媒介总监	Jen Stack
Colorist	Oscar Oboza
音效设计公司	Squirrels on the Moon
音乐	5 Alarm
动画	Volt Studios
剪辑师	Bertram (Bert) Cambridge
Line Producer	Nicole Erdman
导演	Jon Nowak
摄影指导	Jeff Stonehouse
文案	Tim Blevins
制作公司	Drive Thru
广告公司制片助理	Kelly Kytola
广告公司制片	Ramon Nunez
美术指导	Nina Orezzoli
集团创意总监	Dave Keepper
Online Finish Editor	Bob George