| 标题 | THE GPS QUALITY LABEL |
| 广告公司 | Serviceplan Group France |
| 广告战役 | THE GPS QUALITY LABEL |
| 广告主 | Auchan |
| 品牌 | Auchan |
| 首次发布日期 | 2019 / 6 |
| 行业领域 | 百货公司、超市 |
| 哲学 | Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign. Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves. |
| 媒体类别 | 互动 |
| 长度 | |
| Global Chief Creative Officer | Alexander Schill |
| 首席创意官 | Daniel Perez |
| 美术指导 | David Leliard |
| 美术指导 | Astrid Pinon |
| 文案 | Chloe Rosiaux |
| 文案 | Damien Lebreuilly |
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