Wahn Yoon

Wahn Yoon

President/ Head of Strategy at Bleu Blanc Rouge
Toronto, 加拿大

概要

Raised in New York City and now proudly Torontonian, Wahn’s career spans 20 years as a strategist in multiple sectors. As senior director and strategist at JWT, he was instrumental in developing and launching Ethos, a WPP-owned global consultancy specializing in cause-related marketing and corporate responsibility strategy.

Wahn is President of creative agency Bleublancrouge (BBR) Toronto, and is one of the founders of the Humanise Collective. Wahn has extensive experience in the hospitality and real estate space, along with numerous other sectors.

His clients have included Sheraton, Marriott Hotels, JW Marriott, Le Méridien, Renaissance, Sephora, Audi, Mercedes Benz, Greystar, Abbott Labs, Molson Coors, Wendy’s, UNICEF, Humana, Live Nation, and many more.

Wahn attended Harvard College and Columbia University Business School and is active on numerous boards and associations serving youth and the arts.

Positions

President Toronto / Head of Strategy
Montréal, 加拿大
October 2016 - Present (7年5个月)
Bleublancrouge (BBR) is an award-winning full-service advertising agency (finalist in 2016 and 2017 for Agency of the Year) with offices in Toronto and Montreal, serving North American and global clients in multiple categories including financial services, consumer health, transportation, retail, hospitality and technology. Clients: Marriott International, Desjardins, Bausch Health, Apple, Hyatt and many others.BBR belongs to the Humanise Collective of independent companies, which includes L'Institut (strategy & insights), Glassroom (media & data), U92 (digital strategy), Alice & Smith (gamification), YHP (experiences & events), and Field Trip (content)
Co-Founder
L'Institut
加拿大
September 2013 - Present (10年6个月)
L'Institut is a think tank and laboratory for Great Ideas that uses a high touch, participatory approach to strategy development for major corporations, not-for-profits and government agencies. L'Institut has pioneered participatory techniques in Connected Intelligence, including the celebrated Structural Mapping Process (SMP).Clients have included: Audi, Humana, Live Nation, Molson Coors, Bombardier Recreational Products, Mercedes Benz, Cadillac Fairview, Valeant, Canadian Red Cross, Montreal International Jazz Festival
Business Director (consulting role)
Toronto, 加拿大
November 2011 - Present (12年4个月)
Wahn works directly with the London headquarters of Winkreative, an international branding and communications firm led by Tyler Brule, to lead business development and strategy for Canada. Winkreative is sister company to Monocle Magazine.Senior brand strategist on major projects for Metrolinx (UP Express, GO rebranding), Bombardier Commercial Aircraft, Audi, Li Ka Shing Foundation, Loews Hotels, Holt Renfrew / Ogilvy
Partner
Scientific Intelligence
加拿大
August 2005 - October 2016 (11年2个月)
Scientific Intelligence is a unique strategic consultancy that uses its celebrated proprietary approach called the Structural Mapping Process™ (SMP) to discover the "memes" associated with any brand or idea. Scientific Intelligence has provided insight, strategy and alignment to senior management teams at Fortune 500 companies around the world, along with numerous startups.
Senior Consultant
Ethos JWT
加拿大
February 2004 - March 2007 (3年1个月)
Co-created and launched JWT's global practice in social responsibility, sustainability and cause-branding. Clients included Shell, Sony, Magna International, Harvard's Kennedy School of Government, Nestle, Kellogg's, SickKids (Hospital for Sick Children).Led re-branding and ground-breaking campaign for SickKids, helping to raise $500 MM for the hospital, winning Gold at the Cassies Awards for Sustained Success and for Not-for-Profit.

Education

Executive MBA

1999 (1年)
Class Valedictorian

BA

1985 - 1989 (4年)

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