Julie Pahutski

Julie leads
Empower’s Decision Sciences area and has been instrumental in developing and
refining several of the Company’s proprietary media planning tools, including
Target Insightssm; Mapssm, a geographic targeting system;
and ChatterWatchsm which measures and analyzes social media. Her
focus on ROI for clients’ media investment has led to better spending
accountability, and she has spearheaded automated reporting and dashboards for
Empower’s clients.

Julie also manages customized research studies for our clients helping them better
understand their consumers and the consumer’s Impact Moments®, providing the
perfect aperture for reaching them with advertising.