Mark Lewis
创意团队 at Havoc
London, 英国
标题The Messy Look
广告公司
广告战役 Hair Tutorials
广告主 Unilever
品牌 Axe
首次发布日期 2013 / 9
行业领域 护发产品
剧情简介 The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. 
哲学 The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.
After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. 
问题 Get guys to choose, use and buy Axe hair products and help them to get the best results 
媒体类别 电视
长度
市场 法国
音效
广告经理
执行创意总监
Strategy Director
Strategic Business Lead
导演
制片
创意团队
创意团队
创意团队
创意团队
创意总监
创意总监
广告公司制片
客户总监
客户总监
客户经理
制作公司
执行制片
摄影指导
后期制作
剪辑师
剪辑公司

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