MTV Staying Alive - "MTV Staying Alive Chewing Gum"

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标题	MTV Staying Alive Chewing Gum
广告公司	MullenLowe MENA
广告战役	MTV Staying Alive Chewing Gum
广告主	MTV
品牌	MTV Staying Alive
首次发布日期	2009 / 1
产品	Aids Awareness
行业领域	公共安全、保健及卫生
广告口号	Always use a condom
剧情简介	The idea, which uses a piece of chewing gum as a simple metaphor for the virus, is based around communicating the dangers of unsafe sex. How nonchalant society has become with regards to the disease, and how the disease knows no bound; it has the power to affect each adn everyone of us if we allow it to and don't take the necessary precautions. This is demonstrated by the ease with which the gum makes its way through a number of extremely different people, something otherwise known as the 'six degrees of separation.
哲学	What was the message you wanted to convey? Always use a condom What were the media mix and weighting, and why? Global TV Give some indication of the size of your media budget. There was no media budget as it was an MTV initiative. Airtime borne by MTV Define the target audience. Young males - 17 to 25
问题	The increase the number of young males to use protection during sex and not indulge in unprotected sex.
媒体类别	影视
长度	60 seconds
制作公司	Boomtown
客户主管	Tarek Miknas
美术指导	Layal Chuman
美术指导	Shanon Waugh
文案	Bianca Bernstein
创意总监	Mark Lewis
创意总监	Sanjay Mathur
剪辑师	Omar Abbas