标题 | TV Is Making History Again |
广告公司 | adam&eveNYC |
广告战役 | TV Is Making History Again |
广告主 | Samsung |
品牌 | Samsung QLED 8K |
首次发布日期 | 2019 / 5 |
行业领域 | 电视,高保真音响,视频播放器,个人音响及配件 |
哲学 | Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV. As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary. |
媒体类别 | 电视 |
长度 | |
后期制作 | The Mill New York |
音频后期制作 | Wave Studios |
首席创意官 | Jesse Coulter |
VP, Marketing | Grace Dolan |
Director of Marketing | Brian Choi |
Marketing Manager | Nicole Murakami |
首席创意官 | Richard Brim |
执行创意总监 | David Brown |
Agency | DDB New York |
执行创意总监 | Daniel Bonder |
联合创意总监 | Jordy Molloy |
联合创意总监 | Toby Kennedy |
Head of Design | Mitch Horton |
Head of Production | victoria bennett |
Associate Producer | Erica Serio |
Digital Production | Sion Prys |
Group Strategy Director | Stuart Harrison |
Communications Strategy Director | Lindsay Orosco |
Managing Director | James Rowe |
Group Account Director | Lily Waters |
客户主管 | Erin Brogan |
媒介公司 | Starcom MediaVest Group |
制作公司 | Pulse Films |
President | Davud Karbassioun |
制片 | George Saunders |
导演 | James Marsh |
摄影指导 | Alwin Kuchler |
剪辑公司 | WORK Editorial NY |
剪辑师 | Neil Smith |
Post-production Producer | Luis Martins |
VFX Supervisor | Kshitij Khanna |
2D Artist | Krissy Nordella |
Colorist | Fergus McCall |
音乐作曲家 | Benjamin Wallfisch |
Music Supervision | R 3 D Music |
Music Licensing | Global Du Vinage Publishing |
Sound Designer | Aaron Reynolds |