Matt Fee
创意团队 at 4Creative
London, 英国
标题Andorra Dream Big
广告公司
广告战役 Dream Big - adidas
广告主 adidas
品牌 adidas
Posted4月 2008
行业领域 企业传播
剧情简介 Sandwiched between Spain and France, Andorra doesn’t stand a chance on the world football stage.

Until Super Coach Jose Mourinho turns up to surprise a team of talented juniors. After a special training session, Mourinho sends them on the roadtrip of a lifetime to Madrid.
En route, the boys pick up Lionel Messi at the side of the road, meet David Villa and Lukas Podolski and get a behind the scenes tour of Real Madrid’s homeground.

Finally they’re allowed to run out into a Bernabeu stadium alongside the 1st team themselves.
哲学 The notion of dream big is what unites the players and the kids – both of them having big dreams and being united by their love for football. The campaign also further enhances adidas’ brand statement of ‘Impossible is Nothing’. Even if you come from a small place you can still dream of conquering the impossible.
媒体类别 电视
长度
市场 Africa, 美国, Asia Pacific, Europe
广告经理
广告经理
广告经理
广告经理
执行创意总监
执行创意总监
美术指导
文案
广告公司制片
广告公司制片
客户总监
客户经理
客户主管
客户企划
导演
制作公司
导演
导演
执行制片
摄影指导
摄影指导
剪辑师
剪辑公司
演员/名人
演员/名人
演员/名人
演员/名人
演员/名人

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