标题 | Love Has No Labels |
广告公司 | CP+B |
广告战役 | Love Has No Labels |
广告主 | Ad Council |
品牌 | Love Has No Labels |
Posted | 3月 2015 |
行业领域 | 种族、族裔、民族及残障意识 |
剧情简介 | According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias. |
结果 | The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube. The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015. |
媒体类别 | Web Film |
长度 | |
剪辑公司 | Brewster Parsons |
制作公司 | Persuade Content |
执行创意总监 | Chris Northam |
制片 | Diego de la Maza |
Head of Production | Kat Friis |
Managing Director | Matthew Alland |
数字制片 | Jon Hingston |
客户经理 | Becky Smith |
客户总监 | Shawn Zupp |
Group Executive Creative Director | Nick Law |
导演 | Danielle Levitt |
执行制片 | Edward Grann |
执行制片 | Jerry Solomon |
摄影指导 | Mike Berlucchi |
Line Producer | Caleb Omens |
Head of Production | Cat Sampson |
后期制作 | Venice |
剪辑师 | Pedram Torbati |
Assistant Editor | DJ Cosgrove |
Colorist | Louis Mackall |
制作公司制片 | Zack Whitley |
执行制片 | Darcy Parsons |
执行制片 | Jason Cohon |
Mixer | Tom Paolantonio |
执行制片 | Susie Boyajan |