Lorenzo Crespi
Chief Creative Officer at Wunderman Thompson, Milan
Milano, 意大利
标题New 500X - A Taste of Tomorrow. Today
广告公司
广告战役 New 500X - A Taste of Tomorrow. Today
广告主 Fiat
品牌 Fiat 500X
首次发布日期 2018 / 9
行业领域 小型车
剧情简介 Made by the Leo Burnett creative agency and directed by Ago Panini for the Movie Magic Production Company, the short is set in a Sixties Italian city, where a young couple are riding in a D series Fiat 600 along streets lined with the shops, passers-by and cars of the period. We are viewing the origins of the Italian design and manufacturing excellence which was soon to conquer the world. Suddenly, a lightning bolt strikes the car and projects it into the future, which is our present, transforming it into the New 500X. The leap through time amazes the young couple who soon warm up to their "taste of tomorrow". Through some thrilling situations, the young people discover the driving assist systems that make any journey in the New 500X a unique, comfortable, safe, fun experience. An experience reinforced by the new family of small Turbo petrol engines that deliver brilliant performances and an outstanding ride. The couple are also fascinated by the Uconnect 7" HD LIVE system, which provides satellite navigation and connectivity: truly another world. All contained in a crossover with completely renewed styling that still retains its distinctive, iconic character, featuring the new Full Led headlights for greater visibility and safety. The short ends with the young couple returning to their own time, still on board the New 500X. At the end of their extraordinary journey is a cameo of American actor Christopher Lloyd playing the part of a smug and original traffic warden.
媒体类别 Web Film
长度
执行创意总监
执行创意总监
执行创意总监
文案
美术指导
Client Services Director
客户经理
Head of TV
Agency TV Producer
导演
Producer CDP
执行制片
剪辑师
VFX/Post Production
音频后期制作
文案
Print Art Director
Print Art Director
Print Art Director
媒介公司

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