标题 | THE LYNCHING |
广告公司 | Wunderman Thompson South Asia |
广告战役 | THE LYNCHING |
广告主 | Turtle |
品牌 | Turtle |
首次发布日期 | 2019 / 9 |
行业领域 | 服装、时装和鞋类 |
哲学 | Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. |
问题 | India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. |
媒体类别 | 电视 |
长度 | |
导演 | Arjun Mukherjee |
执行创意总监 | Arjun Mukherjee |
插图 | Saptarshi Dey |
音乐 | Prabuddha Banerjee |
音乐 | Dipthanshu Roy |
首席创意官 | Senthil Kumar |