标题 | Defy the Name |
标题 (原始语言) | #DefyTheName |
广告公司 | BBDO New York |
广告战役 | Defy The Name |
广告主 | Monica Lewinsky / Anti-Bullying |
品牌 | Monica Lewinsky / Anti-Bullying |
首次发布日期 | 2018 / 10 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you. |
媒体类别 | Web Film |
长度 | |
制作公司 | O Positive |
音频后期制作 | Sonic Union |
导演 | Brian Billow |
首席创意官 | Greg Hahn |
Worldwide Chief Creative Officer | David Lubars |
创意总监 | Bianca Guimaraes |
联合创意总监 | Roberto Danino |
Head of Integrated Production | David Rolfe |
广告公司执行制片 | George Sholley |
Agency TV Producer | Jack Patrick |
音乐制作人 | Julia Millison |
执行制片 | Ralph Laucella |
执行制片 | Marc Grill |
剪辑师 | NO6 |
剪辑师 | Justin Quagliata |
着色 | CO3 (New York) |
Colorist | Tim Masick |