Marc Grill
Executive Producer/ Partner at O Positive, New York,
New York, 美国
标题Defy the Name
标题 (原始语言)#DefyTheName
广告公司
广告战役 Defy The Name
广告主 Monica Lewinsky / Anti-Bullying
品牌 Monica Lewinsky / Anti-Bullying
首次发布日期 2018 / 10
行业领域 慈善机构、基金、志愿者
剧情简介 Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.
媒体类别 Web Film
长度
制作公司
音频后期制作
导演
首席创意官
Worldwide Chief Creative Officer
创意总监
联合创意总监
Head of Integrated Production
广告公司执行制片
Agency TV Producer
音乐制作人
执行制片
执行制片
剪辑师
剪辑师
着色
Colorist

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