| 标题 | The Badgers |
| 广告公司 | AMV BBDO |
| 广告战役 | The Badgers |
| 广告主 | Royal Society for the Prevention of Cruelty to Animals International |
| 品牌 | RSPCA |
| 首次发布日期 | 2006 / 1 |
| 行业领域 | 动物权利、安全及收养 |
| 问题 | The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB. |
| 媒体类别 | 报纸 |
| 市场 | 英国 |
| 文案 | Mark Fairbanks |
| 美术指导 | Steve Davies |
| Media Planner | Mark Swansborough |
| 客户企划 | Matt Walters |