Kate Stanners
Chairwoman & Global Chief Creative Officer at Saatchi & Saatchi
London, 英国
标题Dinner Party Tips
广告公司
广告战役 Dinner Party Tips
广告主 Robinsons
品牌 Robinsons Fruit Cordial
首次发布日期 2018 / 9
行业领域 非酒精类饮料
哲学 Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range.

The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts.

Each of the eight new idents show the young, highly refined boy informing the viewer of a different ‘dinner party tip for grownups,’ all ending with a perfectly served glass of Robinsons Fruit Cordial. His calmly delivered advice ranges from “Napkins are origami animals in waiting” to “It’s important to set the ambulance (ambience).” The confident and composed young figure shows us that Robinsons Fruit Cordial is the perfect accompaniment to even the most sophisticated of dinner parties.
The idents will run throughout the second series of James Martin’s Saturday Morning which begins on 1st September 2018, on ITV. The sponsorship was secured by m/SIX.

The ads promote the full range of Robinsons Fruit Cordial.
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