Kellogg's - "Locked Door"

Leo Burnett Publicidade, lda.

Leo Burnett Publicidade, lda. Lisboa, 葡萄牙

9249

标题	Locked Door
广告公司	Leo Burnett Publicidade, lda.
广告战役	Doors - Kellogg's
广告主	Kellogg's
品牌	Kellogg's
Posted	3月 2006
产品	All-Bran
行业领域	米饭、面食、脱水蔬菜和谷类食品
广告口号	Don't Feel Trapped In The Toilet
剧情简介	Kellogg´s asked us for an All-Bran campaign targeting people who are more concerned about their health and personal well-being. We decided to create a media action in various gyms´WC. Stickers showing a locked door and a "Brick Wall "were placed on WC doors; when a door was closed, people had the sensation of being locked inside. All-Bran´s message to consumers appeared on another sticker next to the door: DON´T FEEL TRAPPED IN THE TOILET.
哲学	We decided to create a media action in various gyms´WC. Stickers showing a locked door and a "Brick Wall" were placed on WC doors.
问题	To Promote All-Bran among health & body concerned people, and to convince them that it´s an excellent solution to avoid constipation and make them feel better.
结果	People talked about the idea, even outside gyms. Kellogg´s also received several mails congratulating for the idea.
媒体类别	海报
市场	葡萄牙
创意总监	Fernando Bellotti
文案	Tomas Correa
美术指导	Sergio Lobo
摄影师	Studio H