Blake Powell
执行制片 at Stink Films
London, 英国
标题The Case of the Most Unusual Case
广告公司
广告战役 The Case of the Most Unusual Case
广告主 Jameson
品牌 Jameson
首次发布日期 2018 / 9
行业领域 烈酒,加烈葡萄酒
剧情简介 Jameson Irish Whisky teams up with TBWA/Dublin to launch a new spot for the UK market. ‘The Case of the Most Unusual Case’ is the third instalment in the brand’s ‘Based on a True Story’ series, which kicked off earlier this year with ‘Scully Was to Blame’. The 40-second TVC is directed by Stink Films’ Anthony Mandler, whose work includes Apple’s 2016 ‘Taylor vs. Treadmill’ spot, as well as for Nike, Adidas, and David Beckham. Set in Johannesburg in 2017, ‘The Case of the Most Unusual Case’ follows two detectives as they investigate a peculiar crime. Making their way through the lively downtown district of Maboneng, the pair reach a warehouse crime scene, where they discover a puzzling detail: the thieves have made off with only the Jameson, leaving everything else untouched. Later, the detectives mull over the mystery over drinks at a bar – wondering not so much as to who is responsible, but why. However, the thieves’ motives soon become clear when the detectives taste Jameson for the first time. Creative agency TBWA\Dublin worked closely with Jameson to craft a campaign specifically targeted at the UK market. A key aim of was to reposition the brand’s appeal towards younger consumers. John Kane, Executive Creative Director TBWA, said ‘When we discovered this story while on a recent trip to South Africa we thought it was perfect for the UK. It’s recent, it’s true, it’s set in a great location and it’s full of great characters. We think the audience will be nicely surprised to find it comes from Jameson.’ Simon Fay, International Marketing Director at Irish Distillers, said: “’The Case of the Most Unusual Case’ is the latest instalment of the ‘Taste, That’s Why’ campaign, which puts the unique taste of the Jameson centre-stage. The new spot conveys the light-hearted, humorous attitude of Jameson in a very real and transparent way.”
媒体类别 电视
长度
Soundtrack A Trip To New York
制作公司
创意总监
创意总监
客户企划
制作公司制片
执行创意总监
客户经理
Production Assistant
Production Assistant
Chief Strategy Officer
创意团队
创意团队
客户总监
媒介企划
媒介企划
媒介企划
执行制片
导演
摄影指导
制作公司制片
制作设计师
剪辑师
Colorist
着色

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