Blake Powell
执行制片 at Stink Films
London, 英国
标题#YOUDRIVE
广告公司
广告战役 #YOUDRIVE
广告主 Daimler AG
品牌 Mercedes-Benz
首次发布日期 2012 / 10
产品 A-Class
行业领域 轿车
哲学 To launch the new Mercedes-Benz to a wider and younger target market, Mercedes-Benz and AMV have created #YOUDRIVE, an interactive TV campaign for the new A-Class that invites the audience to drive the story via Twitter, the first time such an event has been executed.
The story takes the form of an exciting cat and mouse caper, during which a music superstar tries, with the help of a female professional driver, to get to a secret gig.  Panicked by the hysterical fans and keen to stop the gig, the authorities try to stop them. Different scenarios shot on the streets of Portugal, allow the viewers to steer the narrative.
After the event, 60” and 30” TV ads will encourage viewers to visit youdrive.com/YOUDRIVE (a custom-built YouTube channel) to view all available films and drive their own A-Class story. Hidden within the online experience are details of the secret gig, and those who find them may enter a prize draw for the chance to win a new A-Class for a year, with odds increasing substantially for those who ‘share’ their experience on Facebook and Twitter.
媒体类别 Web Film
更多信息 Youtube.com/YOUDRIVE
音频后期制作
制作公司
客户总监
客户总监
客户总监
客户企划
美术指导
文案
广告经理
广告经理
广告公司制片
媒介企划
媒介企划
媒介公司
后期制作
制作公司制片
制作公司制片
摄影指导
导演

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