标题 | Film 4 Idents |
广告公司 | Saatchi & Saatchi |
广告战役 | Film 4 Idents |
广告主 | Direct Line |
品牌 | Direct Line |
Posted | 7月 2020 |
行业领域 | 保险 |
哲学 | In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Rattling Stick |
剪辑公司 | The Assembly Rooms |
后期制作 | Framestore |
音效设计公司 | Factory Studios |
首席创意官 | Guillermo Vega |
执行创意总监 | Dan Treichel |
创意总监 | Franki Goodwin |
创意团队 | Ryan Price |
创意团队 | Harriet Ronn |
创意团队 | Barney Spiro |
Business Leader | Richard Sweetman |
客户总监 | Paul McHugh |
客户经理 | Juliet Cornick |
战略企划 | Rui Ferreira |
广告公司制片 | Marie Hughes |
Production Supervisor | Isaac Addo |
导演 | Daniel Kleinman |
执行制片 | Johnnie Frankel |
制片 | Stuart Bentham |
剪辑师 | Eve Ashwell |
Post-production Producer | Helen Hughes |
Sound Designer | Dan Beckwith |
Brand Director | Kerry Chilvers |
Marketing Manager | Kirsty Hoad |
Manager, Brand Marketing | Emma Taylor |
Partner | Oli Scargill |
Business Director | Marine Turner |
Head of Sponsorship & Events | Chris Fuller |
制作经理 | Rick Chambers |
Associate Director | Andrew Gifford |