Robert Saville
Creative Partner at Mother London
London, 英国
标题Happy Inside
广告公司
广告战役 The Wonderful Everyday
广告主 IKEA
品牌 Ikea
Posted8月 2011
行业领域 百货公司、超市
哲学 Cats are the undisputed creatures of comfort. So, to launch its new ‘Happy Inside’ brand positioning, IKEA UK released 100 cats into their Wembley store to see if the furniture could make them happy. We filmed the experiment and used the footage to produce a website that allowed users to guess which piece of furniture the cat would settle down on. If they guessed it right they won it. The website integrated with Facebook and with such success that at one point, Facebook blocked it for generating too many posts.
媒体类别 互动
创意总监
创意总监
创意总监
创意总监
美术指导
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美术指导
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美术指导
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美术指导
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