| 标题 | Moment of Truth |
| 广告公司 | Mother London |
| 广告战役 | Moment of Truth |
| 广告主 | The Boots Company |
| 品牌 | Boots Healthcare |
| Posted | 7月 2008 |
| 行业领域 | 零售、分销及餐馆 |
| 广告口号 | Get beach gorgeous, |
| 哲学 | The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, theyll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Anonymous Content |
| 创意总监 | Robert Saville |
| 创意总监 | Mark Waites |
| 创意总监 | Damon Collins |
| 文案 | Hermeti Balarin |
| 美术指导 | Ana Balarin |
| 广告公司制片 | Angela Eleini |
| 广告公司制片 | Mike Clear |
| 制作公司 | Exit Films |
| 制片 | Chris Barrett |
| 制片 | Karen Sproul |
| 导演 | Garth Davies |
| 后期制作 | The Mill London |
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