Dan Strasser
创意总监 at Bensimon Byrne
Toronto, 加拿大
标题Break Bread Smash Stigma 2
BriefHIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence.
广告公司
广告战役 June’s: An HIV+ Eatery
广告主 Casey House
品牌 Casey House
Posted1月 2019
行业领域 医院、医疗机构和医疗服务
剧情简介 Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood.
媒体类别 案例研究
创意总监
创意总监
创意总监
创意总监
联合创意总监
文案
联合创意总监
美术指导
美术指导
广告公司制片
客户总监
项目经理
Strategist
Director of social media
Social Strategist
摄影师
Documentary Director

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