| 标题 | Second Chances |
| 广告公司 | Casanova McCann |
| 广告战役 | Second Chances |
| 广告主 | Donate Life California |
| 品牌 | Donate Life California |
| Posted | 4月 2019 |
| 行业领域 | 献血、器官捐赠 |
| 剧情简介 | When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | Casanova McCann |
| Agency | MacLaren McCann Canada Inc. |
| President | Ingrid Otero-Smart |
| 首席创意官 | Elias Weinstock |
| 执行创意总监 | Marco Muñoz |
| 创意总监 | Fernando Poblette |
| 联合创意总监 | Fransisco Rojas |
| Senior Copywriter | Christian Mondragón |
| 文案 | Kristen Scharf |
| Senior Art Director | Roman Gonzales |
| Director of Digital Operations | Jonathan Lackey |
| Content Creative | Eric Wang |
| Agency Director of Production | Humberto Rodriguez |
| Associate Producer | Caitlyn Thompson |
| 广告公司制片 | Flor Castañeda |
| Business Affairs | Ann Davis |
| 客户主管 | Anthony Chavez |
| Agency Production Assistant | Danielle Kehoe |
| 首席创意官 | Eric Silver |
| 执行创意总监 | Nir Refuah |
| Chief Production Officer | Nathy Aviram |
| SVP Executive Producer | Dave Herman |
| Design Director | George Katz |
| 摄影指导 | Eric Perini |
| Chief Communications Officer | Jeremy Miller |
| DIRECTOR OF COMMUNICATIONS STRATEGY | Rahel Rasu |
| Communications Director | Bruce Stockler |
| Director of Technology | erik kroha |
| Director of User Experience | Peter Gallo |
| Executive Music Producer | Eric Johnson |
| Senior Music Producer | Dan Gross |
| 执行创意总监 | Josh Stein |
| 广告公司制片 | Olia Dallimore |
| 客户总监 | Marissa Gladstone |
| SVP, Brand Development | Caroline Murphy |
| 制作公司 | Circle Productions |
| 制作公司 | Craft NY |
| 制作公司 | D'Avant Garde Media |
| 制作公司 | TruLove Post |
| 制作公司 | 4K Productions |
| Music Prod Company | JSM Music |
| 剪辑公司 | Saints Editorial |
| Chief Executive Officer (CEO) | Jim Martin |
| 项目经理 | Megan MacNee |
| Chief Executive Officer (CEO) | Brenda Brown |
| 广告经理 | Paul Hirde Singh |
| 执行制片 | Karen Hennegan |
| 剪辑师 | Ilysa Katsap |
| 导演 | Rob Turner |
| 导演 | Francisco Pugliese |
| 导演 | Nano Recondo |
| Post-production Producer | Liza Coretz |
| 音效 | Gonzalo Ugarteche |
| Chief Executive Officer (CEO) | Aaron Bernakevitch |
| 音效 | Justin Ross |
| 1st AC | Phil Harrison |
More Work
SEE ALLJoy
- 品牌:
- Bellagio
- 广告公司:
- McCann New York
Carlos Watkins
- 品牌:
- Verizon
- 广告公司:
- McCann New York
AJ McCarron
- 品牌:
- Verizon
- 广告公司:
- McCann New York
Carson Tinker
- 品牌:
- Verizon
- 广告公司:
- McCann New York
Ben Jones
- 品牌:
- Verizon
- 广告公司:
- McCann New York
Bouncing Red Ball
- 品牌:
- Mastercard
- 广告公司:
- McCann XBC
Can't Judge a Book
- 品牌:
- MasterCard
- 广告公司:
- McCann New York