标题 | Survival Billboard |
广告公司 | McCann London |
广告战役 | Survival of the Grittiest |
广告主 | Microsoft |
品牌 | Xbox |
Posted | 4月 2016 |
行业领域 | 其他 |
剧情简介 | To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Rob Doubal |
首席创意官 | Laurence Thomson |
创意总监 | Sanjiv Mistry |
创意总监 | Jamie Mietz |
Integrated Creative Director | Chad Warner |
文案 | Jim Nilsson |
文案 | Sanjiv Mistry |
文案 | Anja McGuiness |
美术指导 | Jacob Bjordal |
美术指导 | Jamie Mietz |
设计师 | Colin Lee |
设计师 | Danny Elliot |
客户企划 | Thomas Keane |
美术总监 | Michael Thomason |
项目经理 | Clare Mann |
制作公司制片 | Lois Newcombe |
制作公司制片 | Chris Cartwright |
执行制片 | Tom McLoughlin |
Business Director | Sailesh Jani |
客户总监 | AJ Coyne |
客户经理 | Charlotte Habin |
客户主管 | Charlotte Walters |
Studio Manager | Ellis Faint |
Print Producer | Liam White |
剪辑师 | Andy Tusabe |
剪辑师 | Paul Jenkinson |
Sound Engineer | Tim Sutton |
Sound Engineer | Chris Gilbert |
Artwork | Muhammad Qasim |
Streaming | Attention Seekers |
SFX | Hothouse |
Developer | MRM |
Event | Momentum |
PR Agency | Edelman |
媒介公司 | EMT |
Head of Integrated Production | Sergio Lopez |