| 标题 | #danceAwesome |
| 广告公司 | R/GA |
| 广告战役 | #danceAwesome |
| 广告主 | Samsung |
| 品牌 | Samsung Galaxy A |
| 首次发布日期 | 2020 / 1 |
| 行业领域 | 手机与寻呼机 |
| 哲学 | The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| Agency | Cheil New York |
| Senior Strategist | Kayla Sredni |
| 剪辑师 | Alexandra Redd |
| Senior Animator | DJ Shon |
| Senior Animator | Robert Paynter |
| Senior Sound Designer | Pete Karam |
| 动画 | Sivanuj Pavarodom |
| 动画 | Tom Crew |
| 动画 | Clement Chia |
| 动画 | Antoni Tudisco |
| Agency | Wieden + Kennedy |
| 着色 | RCO |
| UGC Curation and Clearances | Catch And Release |
| 联合创意总监 | Rene Van Wonderen |
| 联合创意总监 | David Stevanov |
| 联合创意总监 | Augustus Sung |
| VP, Group Executive Creative Director | Nick Pringle |
| 执行创意总监 | Aaron Mosher |
| 执行创意总监 | David Yankelewitz |
| 文案 | Rowan Mansfield |
| 创意总监 | Rodrigo Burdman |
| Senior Designer | Bernise Wong |
| 设计师 | Sung Hoon Rhee |
| Group Account Director | Michael Beverley |
| Management Supervisor | Madeline LaRocca |
| Group Director Production | Hera Huang |
| Lead Producer | Jasmine Arakel |
| Strategy Director | Martin Vogts |
| Senior Connections Planner | James Mullally |
| Strategy Director Influence | Hannah Forbes |
| Executive Content Producer Studios | Carol Powley |
| Director of Content Print Production | Erica Jensen |
| Senior Content Producer of Studios | Nick Williams |
| Senior Content Producer of Studios | Dena Lenard |
| Director of Business Affairs | Lynda Blaney-Smith |
| Business Affairs Manager | Joseph Delerme |