| 标题 | Fight Back |
| 广告公司 | BBDO Singapore |
| 广告战役 | Fight Back |
| 广告主 | Pfizer |
| 品牌 | Nicorette |
| Posted | 9月 2005 |
| 产品 | Stop Smoking Gum |
| 行业领域 | 非处方药 |
| 广告口号 | Fight Back |
| 剧情简介 | A 30 second TV commercial that parodies popular fighting games to highlight the harmful effects of smoking and encourage young adults to fight back. |
| 哲学 | We created a 3D animation game that parodies popular fighting games. In the game, the character Kazami smokes a cigarette which polutes the entire scene. The smoke ends up killing the challenger Chopper, the spectators and even Kazami himself. Those who played the game had no control over the deadly power of Kazami's cigarette. |
| 问题 | To develop a quit-smoking campaign targetted at tech-savvy young adults. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 新加坡 |
| 客户主管 | Nalla Chan |
| 客户主管 | Dana Ho |
| 美术指导 | Lilian Lee |
| 文案 | Andrew McKechnie |
| 广告公司制片 | Kerli Teo |
| 创意总监 | Francis Wee |
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