| 标题 | FC Bayern's Flagship Store on Tmall Global - Powered by DHL |
| 广告公司 | 180 Amsterdam |
| 广告战役 | Powered By DHL |
| 广告主 | DHL |
| 品牌 | DHL |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 邮政、快递及送货服务 |
| 剧情简介 | The film at the centre of the campaign presents some of Bayern Munich’s most famous players in a range of surprising and hilarious scenes alongside a selection of the FC Bayern Munich merchandise from the new fan shop. While we see the usual club shirts, balls and towels being modeled by the players, we also see midfielder Arjen Robben determinedly dunking his tea bag in an FC Bayern Munich mug, club goalkeeper Manuel Neuer lunging to catch a novelty gnome and forward Thomas Müller dons lederhosen for a traditional Bavarian slap dance. |
| 哲学 | Al Moseley, President and Chief Creative Officer, 180 Amsterdam, commented: “Our and DHL’s ambition for this campaign was to turn what could have been a straightforward launch moment into something much more culturally resonant. This campaign is for the fans of FC Bayern Munich both in China and across the world. FC Bayern Munich, like DHL, is a truly global brand, and we wanted fans everywhere to enjoy this campaign.” |
| 问题 | Creative agency 180 Amsterdam, was tasked with creating a launch campaign that would truly reflect the enormous passion Chinese football fans have for FC Bayern Munich and give them a unique perspective on the stars of their favourite club. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Al Moseley |
| Managing Director | Stephen Corlett |
| 执行创意总监 | Dan Treichel |
| 执行创意总监 | Dave Canning |
| 创意总监 | John Messum |
| 创意团队 | Ed Ryder |
| 创意团队 | Luke Stone |
| 制作公司制片 | Bethany Papenbrock |
| 制作公司制片 | Eleanor Fitzgerald |
| Brand Director | Katharina Schablitzki |
| 客户经理 | Nicole Scopes |
| 客户经理 | Clare Satterthwaite |
| 客户经理 | Paul Chauvin |
| 制作公司 | Caviar Content (US) |
| 导演 | Robert Jitzmark |
| 制作公司制片 | Neil Cray |
| 执行制片 | Louise Gagen |
| 摄影指导 | Daniel Bronks |
| 音效设计公司 | Wave Amsterdam |
| Mixer | Randall Macdonald |
| 剪辑师 | Fiona Fuchs |
| Grading/Online | MPC Amsterdam |
| 制作公司制片 | Gwenn Hardouin |
| 制作公司 | Fischerman Friends |
| 制作公司 | 27 Kilometre |
| 摄影师 | Paul Ripke |
| 后期制作 | Loupe Amsterdam |
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