| 标题 | Ikea MQ Sofa Swap |
| 广告公司 | DDB Wien |
| 广告战役 | MQ Sofa Swap |
| 广告主 | IKEA |
| 品牌 | Ikea |
| Posted | 1月 2013 |
| 行业领域 | 室内家具 |
| 剧情简介 | You always feel at home with IKEA.This is why a unique campaign will be created which, as well as having a strong social media aspect, also draws attention to the IKEA sofas, in one of Vienna’s most popular hotspots: the Museumsquartier. The uncomfy seats in the Museumsquartier are being swapped for 44 comfy IKEA sofas. These are available for visitors to sit on day and night. And best of all, with a bit of luck they can be won at the end of the campaign.Using a competition app on the IKEA Facebook fan page visitors can upload pictures of themselves and their favourite couch. News of the campaign is spreading incredibly quickly via Facebook. On Sunday evening the lucky winners will be informed, and then each item of furniture will bepicked up and taken to its new home.35.000 visitors during the event, 63.000 views on Facebook, 300% growth of fans in two days, 1,5% increase of sales in IKEA's key Vienna store. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Sebastian Kainz |
| 创意总监 | Vera Steinhäuser |
| 创意总监 | Hannes Böker |
| 文案 | Antonia Kiefhaber |
| 美术指导 | Marian Grabmayer |
| 首席创意官 | Eric Schoeffler |
| 客户经理 | Elisabeth Pelzer |
| 广告经理 | Florian Thalheimer |
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