Jeff Hilts
首席创意官 at FCB Canada
Toronto, 加拿大
标题Weightless
广告公司
广告战役 Weightless
广告主 Bank of Montreal
品牌 BMO
首次发布日期 2017 / 3
行业领域 银行与金融服务、投资、证券服务
剧情简介 Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year.
In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. 
媒体类别 电视
长度
后期制作
制作公司
VP, National Brand Leader
Chief Marketing Officer (CMO)
Brand Manager
广告经理
Managing Director
SVP Global Brand Management
首席创意官
首席创意官
客户总监
Group Account Director
集团创意总监
集团创意总监
Chief Executive Officer (CEO)
数字艺术指导
制片
客户主管
Chief Strategy Officer
制片
文案
客户主管
客户主管
Brand Strategy Director
音乐作曲家
音乐公司
音效设计公司
Artist
Artist
剪辑师
Line Producer
执行制片
执行制片
Editorial
摄影指导
导演

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