标题 | Weightless |
广告公司 | FCB Canada |
广告战役 | Weightless |
广告主 | Bank of Montreal |
品牌 | BMO |
首次发布日期 | 2017 / 3 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
媒体类别 | 电视 |
长度 | |
后期制作 | Alter Ego |
制作公司 | Untitled Films |
VP, National Brand Leader | Michael Sanders |
Chief Marketing Officer (CMO) | Connie Stefankiewicz |
Brand Manager | Brenna Donoghue |
广告经理 | Melanie Miron |
Managing Director | Jennifer Carli |
SVP Global Brand Management | Justine Fedak |
首席创意官 | Nancy Crimi-Lamanna |
首席创意官 | Jeff Hilts |
客户总监 | Ravi Singh |
Group Account Director | Tracy Little |
集团创意总监 | Jeremiah McNama |
集团创意总监 | Andrew MacPhee |
Chief Executive Officer (CEO) | Tyler Turnbull |
数字艺术指导 | Gira Moin |
制片 | Tessa Waisglass |
客户主管 | Rameez Al Aghbar |
Chief Strategy Officer | Shelley Brown |
制片 | Anick Rozon |
文案 | Nimy Leshinski |
客户主管 | Alexandra Candet |
客户主管 | Allison Lochhead |
Brand Strategy Director | Michael Sanders |
音乐作曲家 | Annie-Claude Navert |
音乐公司 | Apollo Studios |
音效设计公司 | Apollo Studios |
Artist | Michael Mooney |
Artist | Baptiste |
剪辑师 | Griff Henderson |
Line Producer | Trudy Turner |
执行制片 | Lexy Kavluk |
执行制片 | Peter Davis |
Editorial | Saints Editorial |
摄影指导 | Christopher Mably |
导演 | Phil Brown |