| 标题 | There’s more to Life in the Army Reserve |
| 广告公司 | J. Walter Thompson London |
| 广告战役 | More than Meets the Eye II |
| 广告主 | British Army |
| 品牌 | Army Reserve |
| 首次发布日期 | 2015 / 1 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve. The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as the Regular Army, within a time commitment that’s compatible with their existing lives. The campaign is totally integrated and includes content for web, mobile, CRM and social. We also created a national launch event, a suite of print templates and an Oculus Rift experience for recruitment fairs featuring 360 degree footage riding a Challenger 2 Tank. Faith SFX, one of the most prominent and technically skilled beatbox artist in the world, created the music soundtrack made solely with the use of his beatboxing sounds. |
| 媒体类别 | 影视 |
| 长度 | |
| Soundtrack | Faith SFX |
| 执行创意总监 | Russell Ramsey |
| 创意总监 | Paul Rizzello |
| 创意总监 | Olly Robinson |
| 导演 | Jake Nava |
| 制片 | Benedict Cooper |
| 剪辑师 | Julia Knight |
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