| 标题 | Pinball Park B (film) |
| 广告公司 | Ogilvy Paris |
| 广告战役 | Pinball Park |
| 广告主 | Ford Motor Company |
| 品牌 | Ford |
| Posted | 11月 2012 |
| 行业领域 | 汽车 |
| 剧情简介 | The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million. |
| 媒体类别 | 案例研究 |
| 文案 | Benjamin Dessagne |
| 美术指导 | stephane santana |
| 制作公司 | Moonwalk |
| 广告公司制片 | Antoine Bagot |
| 广告公司制片 | Evelyne Callot |
| Graphic Designer | Kevin O'Connor |