标题 | Crush Hour |
广告公司 | Ogilvy |
广告战役 | Crush Hour |
广告主 | Europcar |
品牌 | Autoliberté Europcar |
首次发布日期 | 2010 / 11 |
行业领域 | 汽车及商用车租赁 |
哲学 | With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless. We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority |
媒体类别 | 案例研究 |
后期制作 | Nightshift |
音乐 | Studio Appollos |
音效制作 | Teleski |
制作公司 | Moonwalk |
导演 | Gustav Johansson |
广告公司制片 | Antoine Bagot |
文案 | Benjamin Dessagne |
美术指导 | Emmanuel Bougneres |
执行创意总监 | Chris Garbutt |