标题 | The Conductor |
广告公司 | Wieden + Kennedy |
广告战役 | The Conductor |
广告主 | Nike |
品牌 | Nike |
首次发布日期 | 2016 / 3 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black. |
媒体类别 | 互动 |
长度 | |
Soundtrack | "I've Been Loving You Too Long To Stop Now" by Otis Redding |
制作公司 | Anonymous Content |
导演 | Mark Romanek |
执行制片 | SueEllen Clair |
创意总监 | Ryan O'Rourke |
创意总监 | Alberto Ponte |
音乐公司 | Beacon Street Studios |
Arranger | John Nau |
Arranger | Andrew Feltenstein |
剪辑公司 | Exile Editorial |
剪辑师 | Eric Zumbrunnen |