Corn Dogs - " Conquer a Monster Appetite "

Odysseus Arms

Odysseus Arms Mill Valley, 美国

11318

品牌: Corn Dogs
国家: 美国

广告主: Foster Farms

标题	Conquer a Monster Appetite
广告公司	Odysseus Arms
广告战役	Monster appetite
广告主	Foster Farms
品牌	Corn Dogs
首次发布日期	2016 / 7
行业领域	预制餐品和脱水方便食品
剧情简介	San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature grows bigger and bigger, only to be kept at bay with a savvy save by his mom, serving up Foster Farms Corn Dogs to finally kick the Hunger monster to the curb.
哲学	This spot marks Foster Farms Corn Dogs’ first official advertising campaign, launching in select markets. In addition to the :30 and :15, the integrated campaign includes digital advertisements, online displays, mobile executions and local activations. “Launching the first campaign for Foster Farms Corn Dogs was a big undertaking for us,” says Foster Farms Corn Dogs Marketing Director Jon Swadley. “We found a great strategic and creative partner in Odysseus Arms. Their immersive consumer approach in strategic and creative development resulted in creative that was immensely successful in our initial reads. We look forward to putting that success to the test in-market.” The spot was developed using ThirdEye™, Odysseus Arms’ proprietary creative development approach.
问题	The ThirdEye™ process allows Odysseus Arms to co-create with consumers to refine strategy and creative assets, and to empirically test, through focus groups and copy testing labs, prospective materials before they hit the market. For this campaign, they worked alongside busy moms that are buying food for the always-hungry family. This approach brings the creative process a step closer to target consumers than generic market research, tailoring each concept to the unique goals of the campaign and the brand.
结果	“ThirdEye™ started as a proprietary technique I was using to glean insight from an unfamiliar segmentation,” says Odysseus Arms co-founder Libby Brockhoff. “Four years later, it’s our model. It shows us what fascinates a consumer before media investment.”
媒体类别	电视
长度	30 seconds
Creative Agency	Odysseus Arms
Production VFX	Significant Others
剪辑公司	Final Cut
Foster Farms Marketing Director	Jonathan Swadley
Integrated Marketing Director	Ira Brill
Design Director	Libby Brockhoff
创意总监	Franklin Tipton
Managing Director	Eric Dunn
美术指导	Rachel Ngun
执行制片	Cherie L. Appleby
制作公司	Hungry Man
导演	Dave Laden
Managing Partner/Executive Producer	Kevin Byrne
制片	Caleb Dewart
摄影指导	Christophe Lanzenberg
剪辑师	Paul Zucker
Assistant Editor	Dillon Stoneburner
执行制片	Eric McCasline
执行制片	Alek Rost
VFX, Flame Artist	Dirk Greene
制片	Garrett Braren
Mix	Beacon Street
音乐作曲家	Andrew Feltenstein
Mix Artist and Sound Design	Rommel Molina
执行制片	Adrea Lavezzoli
Props/Monster Design	Legacy Effects
制作设计师	Alan Scott
Design and Build	Theodore Haines