| 标题 | Straw-Backflip |
| 广告公司 | Leo Burnett |
| 广告战役 | Straw-Backflip |
| 广告主 | Y-Plus Yoga Center |
| 品牌 | Y-Plus Yoga Center |
| Posted | 3月 2005 |
| 行业领域 | 健身设备、健身器材 |
| 哲学 | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
| 问题 | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
| 结果 | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
| 媒体类别 | Direct Marketing |
| 市场 | 中国 |
| 创意总监 | Eddie Booth |
| 创意总监 | Ruth Lee |
| 创意总监 | Kenny Choo |
| 创意总监 | Stephen Kong |
| 美术指导 | Jane Yang |
| 文案 | Stephen Kong |
| 文案 | Kenny Choo |
| 摄影师 | Alex Kaikeong |
| 美术指导 | Kenny Choo |
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- 品牌:
- Y-Plus Yoga Center
- 广告公司:
- Leo Burnett
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- 品牌:
- Y-Plus Yoga Center
- 广告公司:
- Leo Burnett