标题 | Straw-Backflip |
广告公司 | Leo Burnett |
广告战役 | Straw-Backflip |
广告主 | Y-Plus Yoga Center |
品牌 | Y-Plus Yoga Center |
Posted | 3月 2005 |
行业领域 | 健身设备、健身器材 |
哲学 | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
问题 | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
结果 | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
媒体类别 | Direct Marketing |
市场 | 中国 |
创意总监 | Eddie Booth |
创意总监 | Ruth Lee |
创意总监 | Kenny Choo |
创意总监 | Stephen Kong |
美术指导 | Jane Yang |
文案 | Stephen Kong |
文案 | Kenny Choo |
摄影师 | Alex Kaikeong |
美术指导 | Kenny Choo |