Paulo Martins
创意总监 at The Gentlemen's Club
Los Angeles, 美国
标题Veronica Campbell-Brown
广告公司
广告战役 Gold Is Never A Given (print/online) - adidas
广告主 adidas
品牌 adidas
Posted8月 2008
行业领域 服装、时装和鞋类
广告口号 Impossible is Nothing
剧情简介 To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called ‘Gold is never a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.


In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.


Why?


Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city.


adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training.


GOLD IS NEVER A GIVEN
媒体类别 平面
摄影师
制作公司
Art Buyer
Artist
项目经理
Print Producer
Print Producer
客户企划
客户经理
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创意总监
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创意总监
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