Luli Dragan
Head of Production at Rebolución
Buenos Aires, 阿根廷
标题HoodyOn Moments
广告公司
广告战役 HoodyOn Moments
广告主 Nike
品牌 Nike
Posted12月 2008
产品 AW77 Loopwheeler
行业领域 服装、时装和鞋类
剧情简介 With one foot set in fashion and the other in advertising, and with the collaboration of studio Sartoria Comunicazione, BBDO Argentina developed the new work displayed outdoors in main premium European stores and at www.nikesportswear.com. "HoodyOn Moments" can already be seen in England, France, Italy and other main capitals of Europe to present the AW77 Loopwheeler, the new version of Nike’s iconic hoody, with 3 relevant sports figures as protagonists: Rio Ferdinand, Marco Materazzi and Vincent Clerc.
哲学 The execution of the work was centered in the portrayal of the most intimate moments of the protagonists. Photographers followed the Sports figures for hours to capture the portraits of their routes in Manchester, Milano and Toulouse. Many of the pictures were shot by the sports figures themselves, exposing their worlds and private moments.
问题 The AW77 Loopwheeler is the fruit of work of Nike Sportswear with the Loopwheeler signature. In the looms of the Japanese company, only 8 hoodies are handcrafted daily which makes each garment an exclusive product available only at select boutiques and Nike stores.
媒体类别 电视
长度
市场 法国, 英国, 意大利
执行创意总监
执行创意总监
美术指导
文案
文案
美术指导
创意总监
客户总监
客户主管
Head of Production
Production (Europe)
Integrated Communications Director
摄影师
摄影师

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started