| 标题 | Motorcade |
| 广告公司 |
Deutsch NY
|
| 广告战役 |
Embrace Change (D.C.) - IKEA
|
| 广告主 |
IKEA
|
| 品牌 |
IKEA
|
| Posted | 1月 2009 |
| 行业领域 | 零售、分销及餐馆
|
| 剧情简介 | IKEA has created a mock Presidential Motorcade with IKEA boxes strapped to the roof and furniture protruding from the trunk of a limo and two Suburbans. Beginning at the Lincoln Memorial on January 15th, the motorcade will travel around the D.C. Metro area on Thursday and Friday, passing more than 40 of the most historical sites in Washington, D.C. |
| 哲学 | Visit www.embracechange09.com starting on the 16th, where visitors can custom design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. Three lucky winners will receive IKEA gift cards valued at $1,500. |
| 问题
| President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. |
| 结果 | The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their homes. |
| 媒体类别 |
Transportation & Vehicles
|
| Media Rep. |
Louise Thach
|
| Media Rep. |
Shaun Leavy
|
| 媒介总监 |
Vonda LePage
|
| 首席创意官 |
Heh Assoc
|
| 集团创意总监 |
Nathan Hunt
|
| 文案 |
Nick Bayne
|
| 美术指导 |
Grant Piper
|
| 广告公司执行制片 |
Lauren Ziffer
|
| 广告公司制片 |
Sam Helfer
|
| 设计师 |
Joseph Barille
|
| 执行制片 |
Jeremy Rosenberg
|
| 制片 |
Nili Suhami
|
| 美术指导 |
Anthony Alvarez
|
