Orlando Warner
执行创意总监 at The Brooklyn Brothers
London, 英国
标题Tap Tap Boom
广告公司
广告战役 Tap Tap Boom
广告主 Betfair
品牌 Betfair
首次发布日期 2015 / 2
行业领域 博彩与赌博
广告口号 This is play, this is Betfair
剧情简介 Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival.
Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes. 
哲学 The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres.
The 30” TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by 30” offer spots.
Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”
Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.” 
媒体类别 电视
长度
媒介公司
执行创意总监
创意总监
创意总监
广告公司制片
广告公司制片
Account Handling
Account Handling
Account Handling
Strategy
Strategy
制作公司
导演
制片 Wojtek Skiba (Papaya Films)
剪辑师
Post-Production & Visual FX Kit Lawson (Grammercy Park Studios )
Post-Production & Visual FX
Post-Production & Visual FX
Post-Production & Visual FX Francisco Lima (Grammercy Park Studios)
Post-Production & Visual FX Nuno Pereira (Grammercy Park Studios)
音频
音频

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