标题 | #ExcuseMe |
Brief | Influential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard. |
广告公司 |
McCann New York
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广告战役 |
#ExcuseMe
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广告主 |
The National School Walkout
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品牌 |
The National School Walkout
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Posted | 11月 2018 |
行业领域 | 机构/公益组织/非盈利组织
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剧情简介 | Following another mass school shooting, students organized The National School Walkout to demand gun reform in America. The walkout was on April 20th, the 19 year anniversary of the mass shooting at Columbine High School. For almost 20 years politicians have failed to pass meaningful gun reform that could save lives. Young people from all over the country wanted to participate but unfortunately some schools vowed to punish students if they walked out of class. We were asked to help encourage these students, so their voices could be heard. |
媒体类别 |
案例研究
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首席创意官 |
Sean Bryan
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首席创意官 |
Tom Murphy
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Chief Production Officer |
Nathy Aviram
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执行创意总监 |
Daniela Vojta
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执行创意总监 |
Susan Young
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Senior Copywriter |
Nick Larson
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美术指导 |
Andre DeCastro
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设计师 |
Zeynep Gungor
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制作公司制片 |
Gabrielle Levy
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项目经理 |
Stella Warkan
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Social Strategist |
Jordan Berger
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