| 标题 | Safe Neighbourhood |
| 广告公司 | Leo Burnett Amsterdam |
| 广告战役 | Firearms Campaign - Ministry of Justice |
| 广告主 | Ministry of Justice - Netherlands |
| 品牌 | Firearms Campaign |
| Posted | 2月 2001 |
| 行业领域 | 政府与其他机构 |
| 哲学 | The commercials deliberately show no crime scenes, but trigger the audience's fantasy by sound, thereby giving the viewer the opportunity to relate the stories to their own environment. The campaign tested extreme well on relevance, impact, believability and on meeting objectives: -to encourage the discussion on the the possession of arms and on safety in general -to encourage appreciation for the steps taken by the government to make Holland a safer country -to communicate the possibility to turn in illegal weapons without punishment. |
| 问题 | In their policy to make Holland a safer country, the Dutch government increased penalties for the possession of illegal firearms. During a short period, people possessing illegal firearms are geiven the possibility to turn them in without penalty. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Martijn van Sonsbeek |
| 美术指导 | Martijn van Sonsbeek |
| 创意总监 | Ewald Theunisse |
| 文案 | Ewald Theunisse |
| 美术指导 | F. Hörters |
| 广告公司制片 | Marion Witteboon |
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