help i can't sleep - "Dream Recorder App"

twofifteenmccann

twofifteenmccann San Francisco, 美国

7514

品牌: help i can't sleep
国家: 美国

广告主: Help Remedies

标题	Dream Recorder App
广告公司	twofifteenmccann
广告战役	Dream Recommendations
广告主	Help Remedies
品牌	help i can't sleep
首次发布日期	2011 / 3
行业领域	非处方药
哲学	help i can't sleep's Dream Recorder app for iPhone, iPod Touch and iPad.
问题	Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
结果	agencytwofifteen's dream recommendation films are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
媒体类别	手机广告
执行创意总监	Scott Duchon
执行创意总监	John Patroulis
创意总监	Paul Caiozzo
创意总监	Nathan Frank
美术指导	Paul Caiozzo
美术指导	Nathan Frank
文案	Paul Caiozzo
文案	Nathan Frank
广告公司制片	Mandie Bowe
广告公司制片	Joyce Chen
客户主管	Melissa Hill
Digital Production Company	We Are Licious