标题 | Lead a Muller Life |
广告公司 | TBWA\London |
广告战役 | Lead a Muller Life |
广告主 | Müller |
品牌 | Müller |
Posted | 2月 2005 |
产品 | Yogurt |
行业领域 | 牛奶冷甜点 |
广告口号 | Lead a Müller life. |
剧情简介 | Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'. |
哲学 | The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking. |
问题 | As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth. |
结果 | The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
Soundtrack | Ive Got Life |
制作公司 | Weilands |
剪辑公司 | Whitehouse Post |
创意总监 | Carol Haig |
创意总监 | Phil Martin |
广告公司制片 | Diane Croll |
导演 | Jeff Thomas |
制作公司制片 | Alex O'Neal |
剪辑师 | John Smith |
后期制作 | The Mill London |
制片 | Helen Weil |
特效 | Yourick Van Impe |
文案 | Carol Haig |
美术指导 | Phil Martin |
音效设计公司 | Parv Thind |
音效设计公司 | Jack Sedgwick |