| 标题 | Motörhead |
| 广告公司 | DDB Paris |
| 广告战役 | The power of Metal |
| 广告主 | Rock & Folk |
| 品牌 | Rock & Folk |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 报纸、杂志、书籍 |
| 广告口号 | The world needs more rock |
| 剧情简介 | Rock & Folk, the leading rock magazine in France, just launched its first issue dedicated to heavy metal along with a special programming on Rock & Folk’s digital radio. The media brand is now promoting this loud content with a quirky print and digital campaign that pays tribute to the monsters that made metal history. Led Zeppelin, Motörhead and Gojira: Each one of the three dark and minimalistic ads let us dive into the specific universe of one band, one milestone in metal history. |
| 媒体类别 | 平面 |
| 首席创意官 | Alexander Kalchev |
| 美术指导 | Maximilien Guibert |
| 文案 | Benoît Oulhen |
| 文案 | Jérémy Burnand |
| 客户主管 | Julie Haslé |
| 客户主管 | Olivier Massanella |
| Brand Manager | Olivier Thomas |
| 剪辑师 | Philippe Budillon |
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