| 标题 | Hardee's Brand Book |
| 广告公司 | Arnold Worldwide NY |
| 广告战役 | Hardee's Brand Book |
| 广告主 | Hardee's Food Systems, Inc. |
| 品牌 | Hardee's |
| 首次发布日期 | 2019 |
| 行业领域 | 食品 |
| 哲学 | For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a |
| 媒体类别 | Branded Book |
| 首席创意官 | Icaro Doria |
| 执行创意总监 | James Bray |
| 创意总监 | Justin Galvin |
| 创意总监 | Sam Mullins |
| 创意总监 | Guilherme Racz |
| 创意总监 | Lucas Casão |
| 美术指导 | Guilherme Racz |
| 美术指导 | Brunno Cortez |
| 文案 | Justin Galvin |
| 文案 | Patrick Franklin |
| Print Producer | Jim Spadafora |
| Marketing Director | Angela Godfrey |
| Marketing Director | Kelly Preston |
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