Icaro Doria
Co-President/Chief Creative Officer at DM9
Sao Paulo, 巴西
标题Dream
广告公司
广告战役 Dream
广告主 Wildlife Conservation Film Festival
品牌 WCFF
首次发布日期 2016 / 9
行业领域 环境与生态问题
广告口号 Don't let the dream be extinct
剧情简介 We show the impact of humans on the life of animals through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans
哲学 Using animation we show several animals singing the famous song "I dreamed a dream" as we see humans ruining the animals' dreams
问题 Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the wildlife
结果 The film had over 10 million views on social media without one single media dollar spent. It raised WCFF social media profile with a growth of 1400% and had an impact on the WCFF film festival with 60% growth of ticket sales
媒体类别 Web Film
长度
Soundtrack I dreamed a dream
首席创意官
文案
美术指导
创意总监
创意总监

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