Dora Lee
数字制片 at ARGONAUT
San Francisco, 美国
标题Say Hello
广告公司
广告战役 Why Cricket
广告主 Cricket Wireless
品牌 Cricket Wireless
首次发布日期
行业领域 个人无线通讯
哲学 Following a complete overhaul of the brand, the campaign is designed to put the focus back on customers – what they want, need and expect. Cricket is here to show that they’re not just friendly, they are your friend. In an effort to demonstrate the qualities of friendship you’ll only get at Cricket, the work incorporates four key themes: · Life is better with a friend by your side. By having the nation’s largest network, Cricket tries to be there when & where their customers need them. · A friend trusts you and is always straightforward. Cricket customers deserve an easy experience with no credit checks. · Friends should be honest and upfront. Cricket gets that, which is why they don’t have any hidden fees. · And, finally, a true friend doesn’t hold you back. And Cricket doesn’t either. They have no annual contracts – they want customers to stay because they choose to, not because they must. The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.
媒体类别 电视
长度
VP, Chief Marketing Officer (CMO)
Assistant Vice President, Brand, Media, Advertising
广告经理
广告经理
广告经理
广告经理
Senior Brand Manager
首席创意官
集团创意总监
Design Director
联合创意总监
联合创意总监
Senior Copywriter
美术指导
文案
设计师
Junior Art Director
Managing Director
Group Brand Director
Brand Supervisor
Brand Supervisor
Brand Manager
ASSISTANT BRAND MANAGER
ASSISTANT BRAND MANAGER
Head of Strategy
Head of Strategy
Research Director
Head of Production
执行制片
执行制片
Broadcast Producer
Print Producer
数字制片
Junior Producer
Director Production Business Affairs
制作公司
导演
Founder Executive Producer
Line Producer
执行制片
摄影指导
Head of Production
制作设计师
1st AD
后期制作
Executive Post Producer
Post-production Producer
剪辑师
Assistant Editor
着色
Colorist
Color Producer
音频
Audio Creative Director
Audio Producer
SFX / Sound Design
音频工程师
Online / VFX
Flame Artist
Director of Animation
Post-production Producer
VFX Supervisor
Production Assistant
Lighter
Lighter
Lighter
Lighter
Lighter
Lighter
3D Animator
3D Animator
3D Animator
2D Supervisor
Compositing Lead
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
VFX Artist
VFX Artist
VFX Artist
Rigging
Rigging
Rigging
Technical Animation

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