| 标题 | Weather Prophet on an Anthill |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Weather prophet on an anthill |
| 广告主 | Leo Burnett Zurich |
| 品牌 | Switzerland Tourism |
| Posted | 10月 2011 |
| 行业领域 | 运输、旅行及旅游 |
| 哲学 | Switzerland Tourism’s new winter campaign is centered on a real Swiss weather prophet, Martin Horat. Twice a year, he and his colleagues from the Muotathal Valley predict the weather for the next six months by observing Nature. In the unusual ad he makes his forecast for the coming winter by watching ants. Their predictions are based on their observations of Nature. One of them looks at pinecones, another at mouse holes and yet another – Martin Horat – by watching the behaviour of ants. Now, Switzerland Tourism is using this unconventional weather prophet to advertise its winter season. In the latest ad, Horat predicts a winter with lots of snow and sunshine. He can tell this by looking at the ants’ legs. “If they’ve got strong legs, it’s a sign there’ll be lots of snow in winter,” is one of Horat’s observations. In the ad, the ants “have got legs like downhill skiers.” Then he reveals that the anthill he is watching in Switzerland is also populated by ants from Holland, Italy and France. “They know exactly why they’re coming here.” According to Horat, this is a clear sign that we can look forward to a winter full of snow and sun. The “Weather prophet” spot was developed at Spillmann/Felser/Leo Burnett and directed by Oscar-winning Swiss director Xavier Koller. The agency is predicting a second ad with the weather prophet for December. |
| 媒体类别 | 影视 |
| 制片 | HC Vogel |
| 导演 | Xavier Koller |
| 制作 | Suzana Kovacevic |
| Creative / Art Direction | Martin Spillmann |
| Creative / Art Direction | Peter Brönnimann |
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