| 标题 | Fanta 'Orange Moon' |
| 广告公司 | Wunderman Thompson |
| 广告战役 | Moon Vending Machine |
| 广告主 | Coca-Cola Company |
| 品牌 | Fanta |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 市场 | 墨西哥 |
| Community Management | Ogilvy Worldwide |
| Global Chief Creative Officer | Daniel Bonner |
| Global Chief Creative Officer | Bas Korsten |
| Regional Chief Creative Officer | Tom Murphy |
| Global Executive Creative Director | Daniel Minaker |
| Global Executive Creative Director | Sebastian Tarazaga |
| 执行创意总监 | Jared Kozel |
| 联合创意总监 | Ransom Haywood |
| 联合创意总监 | Fallon Parker |
| Senior Art Director | Kimberly Blasnik |
| Senior Copywriter | Lauren Cesar |
| Editor, 3D Designer | Ryan Rodinis |
| Senior Head of Production | Rodrigo Sánchez |
| Chief Executive Officer (CEO) | Sasan Saeidi |
| Managing Director | Helder Santo |
| Senior Account Director | Dana di Lello |
| Social Managing Director | Kaleo Costa |
| Head of Social & Performance | Alfredo Leyva |
| 广告经理 | Chiara Martini |
| 广告经理 | Ricardo Sánchez |
| 广告经理 | Rodrigo Gayón |
| 广告经理 | Diego Hernández |
| 广告经理 | Christian Janeth Guerrero |
| 广告经理 | Alejandra Castañón |
| 广告经理 | Mauricio Menese |