Marc Gouby
Photographer at Elysian Fields
Boulogne-Billancourt, 法国
标题Give a helping hand with our app
广告公司
广告战役 Give a helping hand with our app
广告主 Entourage
品牌 Entourage
Posted4月 2019
行业领域 慈善机构、基金、志愿者
剧情简介 The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app. The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style (by the renowned French photograph Marc Gouby) is here to underline the dramatic reality and the emergency of that situation. In the street of France the life expectancy is 49 years old. Print advertisement created by TBWA, France for Entourage, within the category: Public Interest, NGO.
媒体类别 平面
advertising agency
executive creative director
executive creative director
photographer
production

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